Table of Content
- Who are fashion influencers?
- What is their job?
- How to become a fashion influencer?
- How to generate quality content?
- How frequent fashion influencers should post content?
- Which social media platform is best for fashion influencers in India?
- How Indian fashion influencers earn?
- How to approach a brand as a fashion influencer?
- Does working with an influencer marketing platform be of any help?
- Where to find some of the top fashion influencers in India?
If you are a social media person you probably have your own list of favourite fashion influencers in India, the term is not new for you. Fashion influencers have taken the internet by storm, from flaunting their unique styles to recommending different places and creating quality content, they are pretty much everywhere. If you follow our blog section you have already read about the top fashion influencers in India that you must follow, here our influencer marketers have created a list of most-asked questions about fashion influencers, you may find this article interesting if you are a fashion enthusiast or a marketer who is looking to promote his/her fashion with influencers.
As a leading influencer marketing platform in India, we have worked with many such influencers to meet the marketing requirements of fashion brands, we have experienced a drastic change in the mindset of business owners regarding the concept of influencer marketing. If you go back twelve to fifteen years ago fashion blogs appeared to be amateurish, but in today’s social media culture it is one of the most-talked subjects. People who have started creating blogs and vlogs of fashion are the most popular personalities in today’s time, they are not only followed by millions of people but considered as trendsetters of our society.
Top fashion influencers not only have the ability to reach millions of target customers but they also create unique brand-centric content, so for fashion brands, they are not less than social media assets. For companies who are looking to stand out in this ever-competitive market, an influencer campaign can increase foot traffic more than you could ever imagine.
1. Who are fashion influencers?
Fashion influencers are known for a large number of followers on social media, they have usually fashioned content creators and has the potential to influence the opinion and purchase behaviour of others through their unique storytelling and recommendations.
Anyone can be a fashion influencer if they are interested in generating quality content in the niche of fashion and lifestyle. Designers and fashion brands love to work with potential influencers to reach their target audience.
2. What is their job?
Some of the worth mentioning responsibilities of fashion influencers are:
- Create, recommend, share fashion-related ideas
- Need to have an excellent fashion sense
- Talk about trending topics
- Must be great communicators
- Must be able to write good fashion-oriented content
- Must have technical knowledge for content curation
Now fashion magazines and online platforms are looking to recruit top fashion influencers in India to generate high-quality content for their online customers. So, if you have a budding interest in fashion, would like to become a fashion influencer, you must check out with top recruiting agencies and influencer marketing platforms who are looking for fashion bloggers and influencers from across the country.
3. How to become a fashion influencer?
If you are looking to become a fashion influencer you should follow some simple steps to get started:
Choose your niche
It is important to select a particular niche in order, to begin with, fashion influencing, you can choose to create content on ethnic fashion, sustainable fashion, plus-size fashion, mom fashion, vocal for local, outdoor fashion, or anything. However, you can choose one or more of the following as there is no strict rule to choose one only, besides all the topics are quite overlapping. Choosing a niche will help your audience understand your areas of interest so that it can attract more audience and help you streamline your areas of interest.
Create genuine content
The main objective of influencing is showing genuine content, so whatever you create make sure your audience will get the actual vibe of you. Do not copy other’s style or content, remember your audience is much smarter than you could imagine, so focus on what you like and create your own style. Invest in your gadgets and editing skills because hiring professional fashion photographers might cost your fortune!
Promote your own voice
Try to let the audience know who you are and what are your styles, whether you are creating how-to content or simply posting a picture of you with different attires check your tonality. Try to address serious issues like body shaming, plus-size fashion, fashion myths and more so that the audience got more reason than one to follow you. Creating genuine content will help to increase your engagement which is a great point to consider from an influencer marketing point of view.
Post frequently
Try to post three to four content per week especially if you are on Instagram. If you have your own YouTube channel, monthly two to four videos would do great in the beginning. As long as you use your own voice and genuine content creation style you will end up having a lot of audiences.
Bond with your audience
On Instagram you might come across several influencers who have millions of followers but struggle to get hundreds of likes and comments, in short, they have problem with their engagement. In the current algorithm of the platform facing such a problem is common for quite some time, but if you have only numbers and no soul, no brand would be interested in working with you. So, try to interact with your audience, reply to their comments, check your dm frequently, make new friends who share similar thoughts.
Let brands know you are available
The profile bio is one of the most crucial things that brands consider before working with an influencer. Make sure you mention your interest in collaboration as a fashion influencer so that the brands can connect with you for influencer marketing campaigns.
4. How to generate quality content?
It is not an overnight job, make sure you are following your heart and create genuine content. Initially, it might take time but when your audience gets a fair idea about interests the process will get eased up. Check the style of top fashion influencers in India to get a better idea, do your keyword research properly so that you can create trendy content.
5. How frequent fashion influencers should post content?
That depends on which social media platform you are working on, if you wish to establish yourself as an influencer on Instagram you can upload a maximum of two posts per day. Do not upload more than three posts per day, posting too frequently can create a negative impact on your audience. If you have your own YouTube channel, you can upload videos weekly, which means four videos per month in the beginning.
6. Which social media platform is best for fashion influencers in India?
As of now, Instagram is the perfect platform for growing as influencers, having a profile with millions of followers can attract a lot of fashion brands who are looking for influencer marketing campaigns. However, if you have a YouTube channel you can upload fashion-videos once or twice a month. As the trend goes the top fashion influencers in India are mostly active on Instagram, Facebook and YouTube.
7. How Indian fashion influencers earn?
Indian fashion influencers are extremely active on social media, they have been hired by big fashion magazines like Vogue, Cosmopolitan, Scoop hoop, etc. for creating fashion content. They also work with influencer marketing platforms to get brand collaborations.
They also earn from blogs and as a brand ambassador where they have to create content focused on a particular brand and spread brand awareness for the same.
8. How to approach a brand as a fashion influencer?
If you are an influencer interested in working with fashion brands you can approach them via mail, find their contact information on their business page. Before approaching the brand check their page whether they have worked with fashion influencers before, if yes, your chances are higher. In most cases fashion brands are extremely choosy, they select their own brand ambassadors after thorough research. However, you can always take a chance. You can also purchase their products and volunteer the entire influencing process.
9. Does working with an influencer marketing platform be of any help?
Of course, if you are interested in getting brand collaboration offers without approaching the brands directly, working with an influencer marketing platform would be a real help. They will notify you from time to time when they got an approach from a brand, it would be much easier to work continuously. Depending on your social score they will connect various brand managers to you.
10. Where to find some of the top fashion influencers in India?
If you are looking for the top fashion influencers to promote your brand, connect with InfluGlue, the leading influencer marketing platform in India that has worked with big brands like Nestle Gerber, Mc Dowels No 1, and many more. They have a huge database of influencers from different niches, from where they can handpick perfect influencers for different influencer marketing projects, especially for fashion brands.
So, if you are an influencer or an advertiser looking to endorse your brand through famous influencers sign-up with InfluGlue, the leading influencer marketing platform in India backed by the relevant experience of dealing with big brands. They are committed to connecting brands with influencers to meet their marketing goals.
Summary
Read the article to discover the most asked questions about the top fashion influencers in India. If you wish to establish yourself as a fashion influencer or looking to endorse your brand with popular bloggers and influencers this article can be helpful for taking the final decision.
The post 10 Things You Should Know About Fashion Influencers In India appeared first on Kerala Makeup.